The board comprises Ralph Kamp, Hilary Davis of Bankside Films, Samantha Horley of Lumina Films, Nicole Mackey of Fortissimo Films UK and Mark Vennis of Moviehouse Entertainment. Charlie Bloye, who has worked for several months signing up members, has been appointed Chief Executive.

The UK sales agent community had met informally for many years under the banner “FEUK” and the group combined with the UK Film Council to commission the UK Film Sales Sector Study in 2006. This report found that the sales sector, although central to the financing and distribution of films, is frequently both under-valued and misunderstood. It recommended the creation of a formally constituted trade association. In his speech, Ralph Kamp thanked Jonathan Olsberg of Olsberg|SPI for his work on that and a subsequent report.

Kamp also announced that agreement in principle has been reached for a ground-breaking partnership between the new association and the government body, UK Trade & Investment.  This will see Film Export UK take a lead role delivering the UKTI Creative & Media Export Unit’s objectives for the export of UK films.  Andrew Cahn, Chief Executive Officer of UK Trade & Investment said: "Independent films like The Queen showcase the very best of the UK's creative industry to a world audience. It is therefore crucial that we support sales companies which help independent films get recognised.  Film Export UK brings UKTI closer to exporters on the ground enabling us to work more effectively with the industry."

The UK Film Council’s International Department provided seed funding to sustain the preparations for formalisation of the association and its Chief Executive Officer, John Woodward, welcomed the announcement: "I am absolutely delighted that Film Export UK has officially formed to give the sales sector a powerful voice across the industry.  Sales companies play a critical role in the film industry and ensure that British films are seen across the world. There's definitely strength in numbers and I wish the association every success in communicating, representing and developing the interests of the sales sector."

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